Why is it that simple academic credentials alone aren't enough to be competitive in U.S. college admissions?
Brand Youth completes thestudent's narrative structureat
to align with the 9th–12th grade progression, enabling them to answer this question.
Experts also say.
"A dream imposed by others is a nightmare."
Cho Byuk, Professor at Michigan Technological University, USA / Distinguished Professor at Korea University
"In the age of AI, the one thing that cannot be replaced is your own thinking."
Kim Dae-sik, KAIST Professor
Today's college admissions and future society seek studentswith
clearthinking, critical awareness, values, and perspectives.
Most students have plenty of activities but no 'story'.
There is no reason, and there is no connection between activities. There are no criteria for choosing majors, awards, or subjects. They cannot explain their own story to include in the application.
The MYCC's proven success pattern is clear.
It's not credentials, but your 'story' that secures acceptance.
Most applicants to top universities have similar credentials.
Therefore, without a compelling reason, a sense of purpose, or a contribution, they won't be remembered.
What matters more than what you did is why you did it.
The key is to present a cohesive narrative from grades 9 through 12.
Branding the YOUth, Branding YOU.
That's why we created Brand YOUth.
Connecting values, problem awareness, and interests into a single flow
Creating a 'story structure' with each student's unique reasons and direction
Cultivating the power to ask questions independently—a skill not replaced in the AI era
Building an unshakable college admissions foundation throughout grades 9–12
This is an admissions education program that crafts the unique story universities remember.
What other consulting firms won't do,
What they can't do,
MYCC + Brand Youthdelivers.
Other college admissions consulting firms
- Focus solely on credentials
- Factory-produced EC/water-based
- Education that turns students into frogs in a well
- Excessive and fragmented information
I understand the information, but how should I apply it to my child?
MYCC + Brand Youth
- Student Stories Focus
- Student-Led EC/Water Design
- Education for self-discovery through a social perspective
- Information based on research data from a Doctor of Education degree
"I found my value not only in college admissions but also in society."
Students participating in MYCC are required to take the Brand YOUth course at
free of charge.
How does Brand Youth succeed in college admissions?
How can you craft your own unique story?
Brand Youth offers two programs designed for specific grade levels:the Activity Builder Course (ABC)andthe College Application Prep Course (CAP).
Check out BrandYOUth in action on YouTube!
Frequently Asked Questions (FAQ)
Brand Youth is not a program that directly provides admissions consulting. Instead, it focuses on building the most crucial and time-consuming elementsof the admissions process: branding, core essays, and critical thinking frameworks. By enrolling in both MYCC Admissions Consulting and Brand Youth simultaneously, you receive strategic guidance that considers the entire admissions journey, not just individual activities. This allows you to design your admissions preparation process far more efficiently.
Career exploration is a program for choosing a profession. However, U.S. college admissions do not select students based on job titles. Brand Youth is a program that shapes how a student's problem awareness and values have guided their actions, and how this trajectory connects through their major, activities, and essays. While career paths can change later, without this coherent line of thinking, a student will never stand out in the admissions process.
Therefore, Brand Youth is not merely career exploration; it is an essential foundational program for building competitiveness in the U.S. college admissions process.
MYCC's expert consultants apply the branding, core EC, and identity framework developed by BY in a deeper and more natural way, tailored to each student's personality and college admissions goals.
If BY is the foundational design that establishes the framework, MYCC is the stage that completes that design into a winning strategy.
College essays are entirely different from school writing. Universities want to see a student's self-reflection, thought process, and identity. That's why BY first builds the foundational ability to organize one's own stories and thoughts, which forms the backbone of the essay. Only with this foundation in place can you write your college application essays much faster and with greater depth.
Each class has homework. Since self-reflection is key, more time invested is better, but the homework itself is designed to be completed within about 2 hours. Structure: Class 2 hours + Homework 2 hours + α (personal reflection time)
The cost for all Brand Youth programs (ABC, CAP) is $2,500. These programs offer exceptional value for money, providing a far more efficient way to build the core foundation needed for college admissions consulting. Additionally, when registering for MYCC, the cost of the corresponding Brand Youth program for each grade level is fully waived.